Quantitative data:
This is data that can be measured, it does not give a personal result. Generally uses closed questions .
Qualitative data:
This type of data gives the researcher an idea of what the person likes/dislikes
and generally gives a more personal response. this uses open questions which give more detail.
Demographic data:
This data can be used to categorize groups of people quite generally e.g. gender or age group.
Psycho graphic data:
this type of data gives more of a idea as to what the person likes e.g. what genre of film do you like ?
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